Discount Analysis Report
The Discount Analysis report shows you exactly which of your discounts are pulling weight and which are quietly eroding margin. Every discount you've created is listed with the number of orders it touched, the revenue it discounted, and the absolute discount amount given away.
What you'll see
For each discount used in the date range:
- Discount name — what you called it (e.g. "Happy Hour 15%", "Senior Discount").
- Orders — how many orders applied this discount.
- Discounted revenue — gross revenue on those orders before the discount.
- Discount given — total absolute amount discounted.
- Effective discount % — discount given ÷ discounted revenue.
- Trend — usage and discount given over the comparison period.
Loyalty-program redemptions are surfaced as a separate row so you can see the difference between "we chose to discount" and "the customer earned a discount".
How to use it
Open the report
Sidebar → Reports → Discount Analysis.
Pick a date range
A 30-day range works for routine review. Use a longer range when evaluating whether to retire a discount.
Compare against another period
Toggle the comparison range. If a discount's usage is growing but margin is shrinking, that's a discount that's training your customers to wait for the deal.
Cross-reference with the Sales Report
A discount that drives an obvious sales spike in the same date range is doing its job. A discount that doesn't move the top line is probably margin given to people who would have paid anyway.
What to look for
- High usage, low marginal sales — a discount that gets applied a lot but doesn't grow total sales is just margin loss. Consider tightening the rule (one per customer per week, minimum order size) or retiring it.
- Stacked discounts — Fuze Store applies discounts in priority order; if you see a single order pulling multiple discounts, audit your discount priorities.
- Loyalty redemption velocity — if your loyalty discount line is huge, the program is engaged. Pair it with the Customer Insights Report to see whether it's retaining customers.
- Effective discount % > nominal % — usually means modifiers / add-ons aren't being included in the base; check the discount's product scope.
Permissions and plan
Needs Reports (Basic) plan feature + Reports permission. Owner / org owner+admin always have access.