AOV Trends Report
The AOV Trends report tracks your average order value (AOV) over time so you can see whether your ticket size is growing, holding, or slipping. AOV is one of the cleanest revenue-quality signals you have — it tells you whether each transaction is becoming more valuable independent of the number of orders.
What you'll see
For the chosen date range:
- AOV trend line — daily / weekly AOV across the range.
- Period AOV — the single number for the whole range.
- Comparison AOV — same number for the comparison period (previous, last week, last month).
- AOV delta — absolute and percentage change vs. comparison.
- Order volume context — overlay of total orders so you can tell whether AOV grew because of upsell or because of a quieter day.
How to use it
1
Open the report
Sidebar → Reports → AOV Trends.
2
Pick a meaningful range
A single day is too noisy. Use a 14- or 30-day range to see direction. If you ran a promo, use a range that brackets the promo with equal pre- and post-windows.
3
Compare against another period
Toggle the comparison range. The percentage change is the headline number — anything more than ±5% is worth a look.
What to look for
- AOV growing without volume change — your team is upselling effectively, or your menu mix is shifting toward higher-priced items. Both are good.
- AOV growing while volume drops — usually means smaller customers stopped coming. Combine with Customer Insights to see whether the new-customer share is the one shrinking.
- AOV dropping while volume grows — promo impact, or a shift to lower-price-point items. Worth checking whether the lower-price items are also lower-margin.
- Sharp single-day AOV swing — usually a single big group order (catering, party booking). Pair with Order Types Report to confirm.
Permissions and plan
Needs Reports (Basic) plan feature + Reports permission. Owner / org owner+admin always have access.