Creating a Store
Every location you operate is a store. Creating one runs a guided wizard in the Fuze Store app (including the web store app). The account website no longer hosts an in-page create dialog — it signs you through and opens the wizard for you.
Before you start
- You need a verified Fuze account (Create an account).
- Know your store name, currency, and timezone.
- Decide whether you want a business-type template (Express) or a blank manual setup (Custom).
Start from the account website
- Sign in at the Fuze account site.
- Open Stores.
- Click Create Store.
- The site redirects through a short signed handoff into the store app at Create store (
/stores/create). You land already signed in — no second login.
On Android, if the Fuze Store app is installed the handoff opens the app instead of the web store app. If it isn't installed — or your browser doesn't support the handover — you continue in the browser automatically. A short "Opening Fuze Store" screen appears in between; use Continue in browser there if it doesn't move on its own.
You can also open Create store directly inside the Fuze Store app when you are signed in. Open the main menu, scroll to Store Management, and tap Stores.
On the Stores screen, tap the + button in the top bar to start the wizard.
The wizard opens on Store details. Only the store name is required — country, currency, and timezone are already filled in from your device, and sit under Region settings if you need to change them.

Express vs Custom
On the Business type step of the wizard you choose a path:

Set up manually is selected by default when you land on this step — tap any niche card to switch the selection to it, or leave it as-is and tap Next for the Custom path.
| Path | How you choose it | What happens |
|---|---|---|
| Express | Tap a niche card (Cafe, Salon, Laundry, Retail, …), then tap Next | Wizard skips ahead to Review (progress shows x / 3). Template defaults are applied server-side. Tap the pencil on any review card if you need to edit that section. |
| Custom | Tap Set up manually (the last card; nothing is pre-selected), then tap Next | Walk every step (x / 6): details → business type → how your store works → configuration → toolkit → summary. |
Tapping a card selects it — a green border and check badge appear, and you still need to tap Next to continue.
Templates are optional head-starts, not a requirement. The blank General / “Set up manually” path seeds only system defaults (including the default owner role).
See Store Setup Templates for what each niche seeds.
Wizard steps (Custom path)
When you walk the full wizard, screens appear in this order:
- Store details — name, currency, timezone, and related basics.
- Business type — niche grid or Set up manually.
- How your store works — classifications, service modes, and related toggles (for example requiring a service mode on orders).
- Configuration — curated settings such as tax (when your plan allows), delivery fee, default order status (pay-now vs pay-later), customer/staff requirements, and printing options. Named charges (for example a service charge) are part of this seed where applicable — they are not the old “service fee” preference.
- Toolkit — mark add-ons you are interested in. This records interest only; it does not charge a card during setup.
- Review / Summary — confirm and create the store.
Express skips straight from business type to review; you can still jump back into earlier sections from the review card. The review shows Store Info, Template, Subscription, and How your store works, each with a pencil to edit that section before you tap Create Store.
After you create
- The new store becomes your selected store.
- You land on the Get set up checklist (menu, printer, first sale, AI connection, hours, toolkit interest). The four Essentials drive the progress count; Optional items can be skipped.
- Continue with Getting Started or jump into POS.
What templates do not seed
Templates do not create starter payment methods beyond what the platform always creates for cash, and they do not import a demo product catalog. Add payment methods and catalog items yourself (or use Import on a paid plan).
Tax rows and starter staff roles are only created when your plan / add-ons allow those modules. Preferences and the owner role are always created.
Tips
- Pick Express if you recognize your niche — you can change preferences later.
- Pick Custom if you want every toggle visible before create.
- Organization-linked multi-store workflows are covered in later Organization guides; create stores the same way either as a standalone account or under an org when that add-on applies.