# Customer Retention Report
> Source: https://development.fuze-store.com/docs/store/reports/customer-retention-report

# Customer Retention Report

## Open the report

1. Drawer → **Reports** → **People & Customers** → **Customer Retention**.
2. Choose a period. Periods use your store's timezone and weeks start **Monday**.

## What you see

Four KPIs:

- **Total Customers** — customers attached to completed or closed orders in the window.
- **New Customers** — of those, the ones whose customer record was created inside the window.
- **Returning** — the rest.
- **Repeat Rate** — the share of those customers who placed more than one order in the window.

Below, a cohort row per month groups customers by their first order in the window and shows **M1** and **M2** — the share that came back one and two months later.

  A sale rung up without attaching a customer cannot be tied to anyone, so it is
  invisible here. If retention looks impossibly low, check that staff are
  attaching customers at the register first.

Pick a window of several months before reading the cohort rows — a one-week period cannot show anyone returning.

## Related guides

- [Customer Insights Report](/docs/store/reports/customer-insights-report)
- [AOV Trends Report](/docs/store/reports/aov-trends-report)
- [Reports Overview](/docs/store/reports/overview)