# AOV Trends Report
> Source: https://development.fuze-store.com/docs/store/reports/aov-trends-report

# AOV Trends Report

The AOV Trends report tracks your **average order value** (AOV) over time so you can see whether your ticket size is growing, holding, or slipping. AOV is one of the cleanest revenue-quality signals you have — it tells you whether each transaction is becoming more valuable independent of the number of orders.

## What you'll see

For the chosen date range:

- **AOV trend line** — daily / weekly AOV across the range.
- **Period AOV** — the single number for the whole range.
- **Comparison AOV** — same number for the comparison period (previous, last week, last month).
- **AOV delta** — absolute and percentage change vs. comparison.
- **Order volume context** — overlay of total orders so you can tell whether AOV grew because of upsell or because of a quieter day.

## How to use it

Sidebar → **Reports** → **AOV Trends**.

A single day is too noisy. Use a 14- or 30-day range to see direction. If you ran a promo, use a range that brackets the promo with equal pre- and post-windows.

Toggle the comparison range. The percentage change is the headline number — anything more than ±5% is worth a look.

## What to look for

- **AOV growing without volume change** — your team is upselling effectively, or your menu mix is shifting toward higher-priced items. Both are good.
- **AOV growing while volume drops** — usually means smaller customers stopped coming. Combine with [Customer Insights](/docs/store/reports/customer-insights-report) to see whether the new-customer share is the one shrinking.
- **AOV dropping while volume grows** — promo impact, or a shift to lower-price-point items. Worth checking whether the lower-price items are also lower-margin.
- **Sharp single-day AOV swing** — usually a single big group order (catering, party booking). Pair with [Order Types Report](/docs/store/reports/order-types-report) to confirm.

## Permissions and plan

Needs **Reports (Advanced)** plan feature (Lite plan and up) + **Reports** permission. Owner / org owner+admin always have access.

## Related guides

- [Reports Overview](/docs/store/reports/overview)
- [Order Types Report](/docs/store/reports/order-types-report)
- [Customer Insights Report](/docs/store/reports/customer-insights-report)
- [Discount Analysis Report](/docs/store/reports/discount-analysis-report)