# Customer Overview
> Source: https://development.fuze-store.com/docs/store/customer/overview

# Customer Overview

Customer management lets you keep track of everyone who shops at your store. Whether they are regulars, first-timers, or VIPs, having their details on hand helps you deliver better service and build stronger relationships.

## Why Add Customers?

- **Personalized service** -- Remember birthdays, preferences, and special requests.
- **Faster checkout** -- Find returning customers quickly for speedy service.
- **Loyalty and rewards** -- Offer points, discounts, or promos to encourage repeat visits.
- **Better communication** -- Send digital receipts, updates, and special offers.

## What You Can Do

- **Add new customers** -- Add someone at checkout or from the customer list.
- **Edit customer info** -- Update names, contact details, or notes anytime.
- **Delete customers** -- Remove old or duplicate entries with one click.
- **View your customer list** -- See all customers in one place with search and filters.

## Field Explanations

### General Info

| Field | Description | Required | Example |
| --- | --- | --- | --- |
| **First Name** | The customer's first name | Yes | Maria |
| **Last Name** | The customer's last name | Yes | Santos |
| **Phone Number** | Contact number for receipts and updates | | 0917 123 4567 |
| **Gender** | Gender for personalized service | | Female |
| **Email** | Email address for receipts and promos | | maria@email.com |
| **Birthday** | Used to send greetings or offers | | 1990-05-15 |
| **Address** | Useful for delivery or records (see below) | | 123 Main St, Manila |

### Address Info

| Field | Description | Required | Example |
| --- | --- | --- | --- |
| **Address Line 1 / Street** | Street address | Yes | 123 Main St |
| **Address Line 2** | Additional address details (e.g., apartment or unit number) | No | Apt 4B |
| **Neighborhood** | The neighborhood or barangay | Yes | Brgy. San Antonio |
| **City** | City | Yes | Manila |
| **Province** | Province (may show as "State/Province") | Yes | Metro Manila |
| **Postal Code** | Postal code | No | 1000 |
| **Country** | Country | Yes | Philippines |

You only need a name to get started. The more details you add, the better you can serve your customers.

## Tips

- Encourage staff to add new customers at checkout.
- Use the notes field for anything special (e.g., "Loves caramel latte").
- Keep info up to date for smooth communication.
- Respect privacy -- ask before adding contact details for marketing.